Founder of Elara, Richard Yeon believes in designing jewellery that lasts. Not solely for the aesthetic, but rather creating an emotional connection with people through design, a connection that could stand the test of time.
Elara carries an imperative value of building a deep emotional connection with our clients over the years through an understated luxury design that speaks to their heart and accentuates their unique personality.
Inspired by modern movement, driven by intrinsic passion. Every design is a piece of sculpture that takes years to design, improvise and materialise.
The design evokes a geometrical purity, a timeless naturalness and a humble authenticity for a poetic sense of calm, that incontrovertibly embodies the essence of the modern movement.
We believe our value is the key that forges our brand ahead and challenges the traditional thinking to create a design that speaks for itself and solely in a class of its own, which is instantly recognisable as Elara creation, unique and original.
We strive for the culmination of jewellery manufacturing techniques in order to craft our geometrical designs. Every jewellery is born in a place where tradition and innovation coexist, which sets us apart from the convention.
Our journey of excellent craftsmanship begins in Singapore, where every Elara piece is painstakingly hand-sculpted by our highly qualified artisan with the latest fabrication techniques and passion for details that resonates with our values and design philosophy, to deliver a masterpiece that transpires the essence of timeless beauty.
To be modern is not a fashion, it is a state. It is necessary to understand history, and he who understands history knows how to find continuity between that which was, that which is, and that which will be.
- Le Corbusier